Although ecommerce has some incredible benefits, like convenience, efficiency and ease of access, two areas it doesn’t naturally excel are warmth and personability. Thankfully, online stores can still match the personal touch of the best brick and mortar stores by doing one thing: telling their stories.

That’s where your About Us page comes in. Your About Us page is one part autobiographical, one part educational and all parts human and personal to your customers. It showcases the background of your company, and takes your customer on the journey that has led to your business. Plus, it builds brand trust and loyalty, as well as sets you apart from your competition.