In recent years, Microsoft has become something like the Rodney Dangerfield of the industry. The PC era is giving way to a smartphone and tablet mobile device era, Google is innovatively leveraging its dominant search position to expand into new businesses, and the rise of cloud computing services overall is undermining the perpetual-license software model that brought Microsoft great riches. The result: Microsoft often “can’t get no respect.”
I won’t be the first or last to suggest that those who write off Microsoft do so at their peril. True, Microsoft’s ability to capture a significant percentage of the mobile device market still remains in doubt –Nokia acquisition or not. But I think its cloud successes – combined with its still-pervasive presence across the business and consumer landscapes – will help it overcome its rocky start in mobility. Mobility after all, is more than just mobile devices.
Seemingly under the radar, Microsoft has become a very diversified and powerful cloud computing player. That’s certainly the case as it relates to enterprise-focused cloud services, as described convincingly by Microsoft’s cloud and enterprise business unit chief Satya Nadella in a recent CIO.com article.
The article also makes it clear that Microsoft is well aware of the synergy between cloud computing and mobility. Nadella wraps up making his case by talking about Windows Intune and the Microsoft Remote Desktop app, both of which can happily support iOS and Android mobile devices, along with Windows devices.
Those needing more convincing about how Microsoft’s cloud-based efforts are bolstering its mobility prospects should check out Skyhigh Networks’ list of the top 20 cloud services being accessed by enterprise employees. The list is at the end of a CITEworld article that I discussed in a recent blog post. Number 7 on the list: Microsoft Office 365.
Do you agree that Microsoft’s cloud portfolio will help it become a long-term and influential power broker in mobility, regardless of the fate of Windows-based smartphones and tablets?